Underwear Is Art defines what we, at Atelier Traditionnel, believe in.


Underwear Is Art expresses the importance underwear takes in a man's wardrobe. It is the most intimate piece of clothing one will ever own. It defines a person when they're truly themselves an they have nothing left to hide. 


Underwear Is Art also highlights our ambition to create much more than quality pieces. We aim to bring to life unique masterpieces, meticulously crafted and perfectly fitted, that will provoke emotion.


Underwear Is Art reflects our commitment to support small American companies. Art is never a mass product. From fabric mill to pattern maker to seamster, our artisans are really artists we are proud to work with to grow the American economy.

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Want to know more? Check out Our Story for more details on why we think we have created the best underwear on the planet.