A New Standard in Luxury Undies

Supremely comfortable. Perfectly designed. Naturally package-enhancing.


Meticulously crafted and perfectly fitted pieces that will elevate your game.


Supreme Breathable Comfort


We use an extraordinary fabric our suppliers said was “too good for underwear”. Our premium MicroModal fabric is made in the USA with yarn made in Europe. MicroModal is the best fabric for luxury underwear because it provides incredible softness but also perfect support and breathability.

Our signature MicroModal is extra special: it is woven more finely than average, which explains its luxurious, gotta-feel-it-to-believe-it softness. That is the reason why people have confessed to becoming addicted to our undies. We add a little elastane for perfect fit, and, voila.

Yes, it is expensive - in fact we spend 5x more on fabric than other premium brands - but we decided to focus on where our clients would truly see a difference.

Perfectly Understated Design

Atelier_product_010 copy.jpg

Our core design principle is very French: understatement is sexy. We designed pieces that ooze natural confidence. Clean lines that compliment your body. No big logos on the waistband that distract the attention. A sophisticated mix of tones. Lightly polished elastic bands. Our pieces do not take center stage. They give you that sexy je-ne-sais-quoi.

We spent a lot of time worrying about small details that make a big difference: how the bottom elastic hugs the posterior, how much stretch to give the elastic band, what sewing technique would work best for each different seam.

Great design at your service. 


Naturally Package-Enhancing


Who doesn’t want a little boost down there? Today, most package-enhancing underwear resort to tricks or gimmicks to make your package look bigger. We have seen it all: pouches, padding, straps… you name it. It all looks good on paper, but the second your take the undies off, the secret’s out. Anyone looking at your undies will see that gimmick. Do you want to be the guy that looks like he’s trying too hard and wears wonderbra for his junk? On the Richter scale of sexiness, that’s a solid zero.

Our undies have been designed and cut to be naturally package-enhancing. The secret? It’s in the engineering of the front of our premium undies. The fabric is cut and sewn to gently pull on each side of the front pouch, creating 2 natural creases that frame your package. It helps that our fabric is incredibly soft and supple. It looks like your package is weighing down the undies.


When you remove the undies, there is no gimmick to be seen. So if your package looks big with the undies on and there is no pouch, straps or padding in your undies, then your package is really… bigger than average ;) See?



Sam - Los Angeles, CA