Our Story 

 
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 We started Atelier Traditionnel in 2015 because we couldn't find true luxury underwear: understated pieces that would look great and be incredibly comfortable. Undies we would be proud to strip down to.

We spent two years researching, designing, sourcing and sampling until we found an extraordinary American fabric we were told was "too good for underwear". We paired it with a sophisticated, Japan-made waistband design, and voila. We created an understated, supremely comfortable masterpiece.

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OUR PROMISE

Some days matter more than others. We make underwear for the days that matter.

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OUR DIFFERENCE

We spend 5 times more than other brands on fabric. Feel the difference?

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VISUAL STORIES

See our undies through the eyes of iconic photographers.