The Key Reasons To Invest in Luxury Underwear

We have all been there. Ready to splurge on an expensive pair of undies, only to balk at the price at the last minute.

While some of us will only wear expensive undies, most of us don’t need or want to wear an extra special pair every single day, and that’s OK. That being said, having a few pairs of great looking undies is a must for everyone. Here is why:

You need that one pair of undies you feel super comfortable in.

Some days, you need to feel on top of your game. Basic underwear will not feel great. If the material is cheap, it may irritate your skin or prevent your skin from breathing. If the cut isn’t perfect, it may ride up, or worse. If the design hasn’t been fully thought out, the seams may show through your pants. Just buy yourself a little peace of mind with underwear that has been created with your comfort in mind, in all of its details. It matters because who wants their underwear to hold them back?


You need great looking undies if you’re planning to show them off.

Another reason to invest in luxury underwear is because you know someone will see you in them. Whether it is Valentine’s Day, a third date, or any other occasion where you may end up having to take your clothes off, you’ll always increase your odds by wearing luxury underwear. They look better. They fit better. They feel better to the touch. Most importantly, just like you spent time thinking about the best restaurant, or the best gift, it shows you paid attention to every single detail, down to the very last one.

You need luxury underwear to match your best outfit

Finally, and this is overlooked by many. You have to make sure your underwear measures up to whatever you’re wearing for the world to see: fancy shirt, nice coat… these are great, but you can’t afford to wear cheap cotton undies from the sale bin with that. Most men will say: “oh, but everyone sees my coat, no one will see my underwear”. They couldn’t be more wrong. Why? Because whoever gets to see you without your fancy coat is probably more important than anyone else. Upon seeing you in old, worn out undies, they will quickly realise it is all a front, because what’s underneath these fancy clothes doesn’t match up. Who wants to be that person?

Here comes Atelier Traditionnel underwear

If you need to find true luxury underwear, made in the most luxurious micromodal fabric we could find, with understated style and incredible comfort, have a look at our own collection to see if a style catches your eye. Happy browsing.