Luxury is Made in America
Crafting luxury underwear is no small task. For a garment to truly be defined as luxury, it requires more than simply aesthetics and comfort. Luxury is the by-product of meticulous design, expert craftsmanship, and consistent attention to detail. That is why Atelier Traditionnel’s underwear is made in America. By producing our underwear here in the United States, we’re able to guarantee that you get the best product possible and that we are abiding by our belief that underwear is art.
Our Neighbors, the Craftsmen
Making our luxury men’s underwear in America is hugely beneficial. For one, the highly skilled craftsmen behind our garments are our neighbors. We’re able to get to know them and visit the workshops where Atelier Traditionnel underwear is made. This kind of collaboration and accountability to each other is one of the ways that we’re able to control and guarantee the quality of our pieces.
Additionally, local production gives us more flexibility to react quickly to changes in tastes and trends. We don’t have to navigate around language barriers, major time zone differences, or overseas flights. As the specifics of what we’re looking for in a pair of underwear evolves, we’re able to communicate those changes right away. We also get new products faster this way; some studies estimate that local production takes between one-third to one-half the time of overseas production.
By being close to the people who make our underwear, we know that those who construct each piece are highly skilled and qualified. In many other parts of the world, garments are constructed hurriedly and in poor working conditions, making it impossible to give adequate attention to each unique garment. Craftsmen in the United States, however, are able to construct garments with precision and attention to detail, utilizing their extensive skills and experience.
Made in America is Good for America
Local production of our luxury underwear is not only important for guaranteeing quality, but it’s also beneficial for the economy. Recognizing the talent of local artisans and hiring them to handcraft our underwear creates jobs and opportunities here in the United States. This keeps more money in our communities, strengthening the economy. In fact, the Economic Policy Institute estimates that every U.S. manufacturing job supports an additional 1.4 jobs in other sectors of the economy.
The Proof is in the Product
We started Atelier Traditionnel after realizing that men were not getting what they paid for with other high end underwear brands. They were paying top dollar for low quality design and basic fabrics. So we decided to reset expectations and create underwear that aligns with how we define luxury in the 21st century: understated, thoughtfully designed, and meticulously handcrafted by local artisans from the finest materials.
The result is a pair of underwear that exceeds expectations and raises the bar for luxury underwear, and we couldn’t do that if it wasn’t made right here in the USA.
While we can tell you all the ways that American made is better, the easiest way to understand it is to experience it for yourself. When you own a pair of Atelier Traditionnel underwear, you’ll see and feel the difference that Made in America makes.