We started Atelier Traditionnel in 2015 because we couldn't find underwear that aligned with our vision of luxury in the 21st century. We wanted to celebrate craftsmanship and quality over offshoring and standardization.


We spent two years researching, designing, sourcing and sampling to achieve our vision. We turned down one fabric after another, until we picked an extraordinarily soft one we were told was "too good for underwear". We didn’t see underwear as basic pieces of fabric stitched together, but rather as pieces of art. Hence our motto: Underwear is Art.


Find out why we believe we have created the best underwear on the planet.

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