Atelier Traditionnel was created in 2015 after we realized men buying high-end underwear were not getting their money’s worth. They were paying a high price for pairs that were poorly designed, made with basic fabrics in some of the lowest cost countries on the planet.
We decided to reset expectations and create underwear pieces that aligned with our idea of what luxury should mean in the XXIst century: understated, thoughtfully designed, made locally by artisans with the highest quality materials and obsessive attention to detail. Our pairs aim to celebrate craftsmanship and quality over offshoring and standardization.
Because we wanted to disrupt an industry, we spent two years researching, designing, sourcing and sampling to achieve our vision. We didn’t see underwear as basic pieces of fabric stitched together, but rather as pieces of art. Hence our motto: Underwear is Art.
Designed in France, handcrafted in small batches in California with luxurious American-made fabric, our limited edition pieces are created like made-to-order masterpieces.
We think we have created the best underwear on the planet.
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